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The Two-Way SMS Messaging service is a composite of the Sending SMS and Receiving SMS services. It’s the best way to evaluate the response generated towards a campaign.

How does it work?

VectraMind SMS gateway is used to broadcast messages to target users and view the customer replies. Our web enable short code application which is an extension of the SMS gateway is used to receive and view the response.

*Pre-requisites

A designated Short code number, to which the customer would reply to. This is made available by VectraMind post approvals from the TELCO.

Short codes are widely used for value-added services such as television voting, ordering ringtones, charity donations and mobile services.

*Conditions Apply.

2-WAY SMS Flow Chart

Text-to Screen/SMS CHAT

Text to screen allows people in remote locations to interact in a meaningful way with one location. Individuals interact with the screen by sending a text message or SMS to a short code. The SMS is then displayed on the opted screen, which could be a LIVE TV, exhibition screen etc.

Text to screen can function as a unique way as an interactive media to

Collect feedback from your audience in a large gathering.
Build a database of mobile phone numbers for future use.
Generate media and public attention.
Drive SMS chat over TV as the display medium

Surveys via SMS

SMS Surveys uses interactive SMS questions to probe client satisfaction levels and build meaningful reports for clients. SMS Surveys allow clients to sample the opinions of a large number of people through SMS which resembles an intelligent flow of conversation. The outcomes are displayed in real time. The results are extremely accurate due to the use of SMS being highly objective when compared with competitor mechanisms such as focus groups and telephone calls.

Mobile Couponing

A numeric code which is delivered to your mobile via SMS can be used as a proof to redeem discounts, collect rewards upon winning a competition etc.

Scenario

A retail chain chooses the digital channel to evaluate its brand awareness and increase brand visibility. The listeners are informed to answer a simple question related to the brand and win rewards for every correct answer. The listener needs to send the answer via SMS to a short code number as informed by the radio station. Every correct answer is acknowledged with a unique code via SMS to the listener. The listener would show the unique code to collect the reward. The reward would be presented to the winner based on verifications done on the unique code and the user’s mobile number.

Content Download via WAP PUSH

WAP is the Web protocol for delivering content to wireless devices, like cellular telephones or palmtop devices. Usually this content is retrieved on demand; it uses SMS messages to inform the URLs of content of interest that was requested.

Scenario

A TV channel would place an AD in the form of a ticker encouraging the viewer to download a piece of video content on his mobile. The viewer would simply follow the instructions and submit his desire to view the content on his mobile. The viewer would basically send an SMS to the TV stations short code number. The TV channel would then send a link to the viewer's phone, which would automatically connect the viewer’s Mobile phone to the internet and download the content from the TV channels WAP site.

VectraMind has the most advanced tools to kick start your 2- WAY SMS campaigns. Our mobile strategy advisors will be more than happy to consult, assess and recommend the best practices to realize maximum ROI from the campaigns.

Please Contact

Tel: +971 4 326 3263

Email: sales@vectramind.com