5 reasons for the rise in a2p messaging

As of today, A2P Messaging has made its huge impact on companies that were looking out for a cost-effective yet highly productive marketing tool that can majorly help them in their promotional activities. Companies who implemented the A2P messaging platform, has given a positive feedback in terms of both fulfilling the marketing activities and expectance for a decent ROI. Another major reason as to why more and more companies are opting for A2P Messaging is because it is very easy to deploy.

The market for A2P messaging was $12.9 billion in 2015 and it is going to eventually grow to a staggering $58.8 billion in the year 2020.Due to the grey-route messaging issues, mobile network operators were hesitant to go forward with A2P messaging platform, but A2P messaging setting up a huge value for itself in the Global market, has made the MNO’s think broadly. In 2015, only 15% of MNO’s invested in SMS revenue assurance platforms, but in 2020, the number will be going all the way up to an estimated 50%.

Through the revenue assurance platforms, the grey-route messaging will witness a steep decline from 65% in 2015 to 19% in 2020.

A2P Messaging rapidly grew from the year 2013, thereby increasing its relevance to an all new level. Companies are looking out for ways as to how best they can capitalize upon A2P Messaging and so increase their revenues, reduce costs and improve the market share along with adding in the flexibility factor. Companies are devising business models in order to productively utilize this efficient platform.

Another big aspect for successful implementation of A2P messaging is to have a proper network protection and security set in place. This ensures that there is transparency maintained, which means the companies will be able to know as to how many messages have been delivered with ease.

To implement A2P messaging in your business, you might consider following the points as mentioned below:

1. Build a database of your niche customers to whom you want to send the SMS.
2. Get to know how much the overall cost it is going to be, if you want to carry out entire SMS messaging campaign.
3. Develop persuasive content.
4. Finally, select a credible partner (aggregator) who has undertaken similar projects and has delivered it flawlessly.

Some of the areas where A2P messaging can be used:

1. two-factor authentication.
2. Alerts.
3. Reminders
4. Notifications.
5. Promotional offers, coupons etc.

A2P Messaging is gaining prominence because of the factors as mentioned below:

1. A2P messaging is a medium wherein network traffic can be maintained judiciously, which in turn can help generate decent profits.
2. Traditional communication mediums such as voice and P2P Messaging are losing their potential in terms of global implementation. On the contrary, companies worldwide are rather strongly considering to implement A2P Messaging. A huge number of companies are happy that they have used the medium of A2P Messaging as their marketing tool, which in turn has helped them grow their revenues.
3. The market for A2P messaging is going to grow by 36% on a year-on-year basis.

Some of the benefits of implementing A2P Messaging:

1. Through the efficient use of A2P Messaging, businesses can personalize their text messages. This means that messages can be tailored as per consumer needs.
2. There will be a high rate of customer engagement, as 98% of the text messages that are being received by the customers, are read within three minute of receiving it.
Source: https://www.amdtelecom.net/services/sms-monetization/a2p-monetization/
3. Grey-route messaging can be eliminated to a considerable extent.
4. A2P Messaging is such a medium wherein messages can be sent as and when required and that too swiftly and massively, to a vast number of customers.
5. Retail, finance/banking and travel industries in particular are showing a huge demand towards the use of A2P Messaging.
6. Lastly, the entire messaging process is carried out in a secured manner, thereby maintaining utmost security.