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Banking sector is one industry that has never lost its value and will never lose its value, which is the reason why it can be considered as an evergreen sector. Though there have been many changes done, when it comes to operating the banking sector, as a common example to cite is the inclusion of technologies, but still the core functioning such as sash withdrawals, cash deposits, cheque deposits, demand draft etc., will remain the same.

Mobile messaging has been highly successful when it comes to linking bank customers with their respective banks. Customers can get all the updated and relevant bank related information in the form of text messages. Banks worldwide have been and will be using the medium of mobile messaging to its full extent and thereby strengthen the relationship with their esteemed customers. To top upon that, according to a leading research firms, almost half of the millennials have shown keen interest in receiving SMS alerts from banks.

Why the inclusion of Mobile messaging in banks will always be of value?

1. Accessing your bank account information: At any point of time, if you want to know how much balance is there in your bank account, or say of you have deposited cash (or) cheque in your bank account and want to know whether it has been added to your bank account, you can easily check your account status with the help of mobile messaging. You have to just text the right short code and other relevant details, and within a short amount of time, you will receive all the bank details that you wanted in the form of a text message.

2. Bank Notifications: In certain scenarios, banks notify their customers on aspects such as additional documents required for updating and maintaining bank customer’s bank account, last date to inform the bank as to whether customer wants to roll out their fixed deposit for the next consecutive year etc. Banks might even notify about certain promotional service for which a customer has shown keen interest in.

3. Fraud Alerts: There might be an instance wherein fraudsters pose as your bank representatives, and so will try to extract sensitive information from you. In this situation, Banks as soon as they get the news about the ongoing fraud, will text alert all their customers about the ongoing fraud, and how they can be aware and stop themselves being caught in this web of deceit.

4. Bank updates: Certain banks might come up with a few new rules and regulations or there might be certain changes that have been made to different areas of banking. In such case, banks can take the initiative of sending text messages to all their customers updating them about the changes and how they can carry out further banking procedures.

5. Customer Service: As bank customers already provide their phone number when they open their account, hence to serve customers well, banks send SMS when a customer has any sort of query. For suppose, if the customer wants to know whether they have a branch at the place where they reside or they might want to know their bank balance etc.

To summarize, Mobile messaging can act as a communication as well as marketing tool for banks, thereby refining various functions of the banks.

Mobile messaging in Manufacturing Industry
Manufacturing Industry is considered the holy grail for any economic activity. No other industries generates employment both unskilled and skilled as the Manufacturing sector. Manufacturing continues to be a major part of a thriving economy in terms of generating massive revenues besides being an important fulcrum and institutional foundation for learning and developing process skills and capabilities that are increasingly intertwined with core R&D to a country’s economic future.

In this post we look at how integrating mobile messaging strategy in the manufacturing sector can be rewarding to all stakeholders involved in the process. From the shop floor to the distribution and shipping
Both internal and external communication has to be conducted smoothly in the manufacturing sector, and so the platform of mobile messaging can prove highly useful. Important alerts, notifications, technical breakdowns/issues, communication between the internal and external staff and so forth can be carried out seamlessly with the apt usage of mobile messaging.
How can Manufacturing Industries add value and boost their operations with the help of Mobile Messaging?
1. Send Critical Alerts: Many untoward incidents takes place in the manufacturing industry such as power outages, inventory is out of stock, labor strikes, production issues and so on. Through text messaging, you can easily send alerts to the concerned staff, so that they are not only well-informed, but at the same time are prepared to face the situation and solve it eventually.

2. Connecting Departments: There are a lot of inter-departmental communication that takes place in a manufacturing unit. Departments such as purchase, Inventory, warehouse, supply chain, logistics, and production need to interact in order for carrying out the entire operations smoothly. Text messaging can be considered as one of the best communication medium as it can be used as an effective tool for inter-department communication to not only lessen the communication flaws but also streamline the entire communication channel.
3. Procurement & Inventory Alerts: Procurement of raw materials is one of the most important step in a manufacturing sector. In other words, without procurement of materials, manufacturing activity cannot take place. Hence procurement alerts with all the relevant details (about the type of material, quantity etc.) can be sent, so that the concerned staff is prepared well in advance to not only receive the raw materials, but also check the quantity, quality and other relevant aspects in line with the product that is being manufactured. Getting to know the inventory demand and supply at the right time can play a huge role in improving productivity.
4. Shift Timings: Most of the manufacturing industries run on a 24/7 basis, hence the importance of shift comes into perspective. Managers of the respective departments can send messages to their corresponding staff members about the shift timings, so that the staff is well-informed about the work timings. In future, if there are any changes in the shift timings, then also the staff members will be updated on the same.
5. Product Launch: You can send bulk SMS to all your existing customers about a new product launch and what they can expect from this new product, such as advanced features and benefits. This will not only create interest in customers, but will also spread to those people who don’t know about this product. This can only happen if the existing customers are really happy with the existing product, as they are the one’s who will spread the message to their contacts through word-of-mouth.

6.Greater Productivity and resource Utilization :The growth in mobile messaging will also influence industries like construction and manufacturing to leverage enterprise mobile solutions and empower their field workforce to achieve greater efficiency.For instance, messaging apps can allow technicians to open and close repair jobs at the touch of a button, automatically updating IT systems.overnment, travel shipping and logistics workers will all increase their use of compliant communication solutions and utilize location-based services whilst finance and retail will continue to be vanguard users.

7. A resourceful tool for HR team: A manufacturing sector is basically large in scale, with many departments and concurrent staff working in it. If there are any notifications such as inspection of a particular unit by a quality control team (or) delay in certain activities (or) bringing in new HR policies, then the HR team can directly send messages to all the staff members of the respective departments. Whether it may be a labor, supervisor, technician, specialist, manager and so forth, each and every one will be updated by the HR team through the medium of mobile messaging.

Like retail and healthcare sector, even financial sector has clearly understood the ubiquitous impact of the Mobile messaging platform. It is crystal clear that many industries are capitalizing upon the mobile marketing platform, which is not only easy to use, but also is cost-effective and secure at the same time.
Unlike other forms of marketing, Mobile marketing has got its own distinct advantage, which is basically low marketing costs.

How mobile messaging can benefit the financial services sector?

1. Streamlined client services: There are a huge number of customers who doesn’t have the time to call their respective financial service providers and ask for information because it’s a time consuming process. With the efficient use of the mobile messaging platform, customers can directly SMS their query to their accountants / financial consultants / financial planners / tax consultants and hence expect for a prompt reply.

2. A safe and secure authentication: Security plays a prominent role in the financial services sector. SMS ensures the authentication of transactions, as all the account updates, password resets, financial information etc., is exchanged in a secure manner.

3. Conducting customer surveys: Taking up the customer survey activity through the Bulk SMS platform is considered to be highly rewarding. Asking a question to the targeted customers will bring in huge response rates and thereby encourage for harmonious relationship with the customers.

4. Publicize urgent information: In certain scenarios, financial organizations might want to disseminate urgent information to their respective clients. It might be related to a sudden market development, alerts wherein customers have to respond to account updates etc.

5. Ease in mobile banking: Mobile marketing has come out with result oriented concepts, which has been integrated in the mobile banking platform. In fact, customers all over the globe are highly satisfied with the mobile banking platform, as it saves their time and helps them with their usual bank related activities. Customers can handle their bank accounts efficiently through the medium of mobile messaging.

Fraud is another big hassle in the financial services industry. To prevent fraud in the financial services industry, companies can engage in 2-factor authentication wherein they can send a one-time password (OTP) to their respective customer’s mobile phone. This in turn helps in preventing access to customer’s confidential information.
Through the Mobile marketing platform, the fraud issue can be stopped entirely. When SMS is sent to the customers, most of the customers read the text, which in turn helps in building customer engagement and loyalty, thereby eliminating fraud. In fact, in some peculiar scenarios, banks can alert their customers about a potential fraud that might take place with their respective bank accounts.

Around 80% of financial service organizations are using or are eagerly planning to use the Global SMS messaging solutions to build customer engagement. To top upon that, around 83% of financial service companies believe that the mobile messaging platform has a positive impact on their brand reputation.
88% of financial based companies believe that they are able to communicate with their customer’s effectively. 47% of financial service companies have stated that the mobile messaging platform is highly effective, when it comes to undertaking customer surveys.

Source

5 best practices for sending corporate and enterprise mobile messaging

Limit the number of messages :Pinging your users’ home screens several times a day (or even week) is a recipe for getting deleted. Vary where users see your messages – as a push notification, in-app notification,

Send exciting content. Send different types of content. Seems obvious, but if you always send images with a link, surprise users with a video or an emoticon message to increase impressions. If you know your users’ names, address your messages directly to them! Localize. Customize message copy and content to fit users’ locations and languages. Global fitness program Les Mills, for example, tailors specific messaging for its large German user base.

Enable Hyper-targeting: Pair your app with iBeacon and use geo fences to increase conversions at a specific moment. .iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013.Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth low energy (BLE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets, and other devices to perform actions when in close proximity to an iBeacon. However for this to work you need to install either an app like shopkick( geo local hyper targeting) and have your location and Bluetooth turned on to receive notifications

Schedule your messaging by time zone: Ensure you send your message at a particular time which makes sense to the vast majority of consumers. No one likes to be woken up by a push notification at 3:00AM!

Frequency and cadence:Find your messaging sweet spot. Experiment with messaging frequency (how often) and cadence (when) to determine what drives the most response from your audience. Automate your messaging frequency Use automation to trigger messages to users when they meet certain criteria, for example, sending a message to someone saying “you haven’t opened app in 10 days.” will be pleasant surprise for your consumers.
Relevant content : Users are interested in finding out unknown and interesting facts about your product. Brands need to work with your content and marketing teams to set up content niches links so you can drive users to your most coveted content through messages. With deep links, you can send users directly to flash deals or showcase new app features

Create rapport with new onboarding customers: When welcoming new app users or website visitors, use in-app messages to convert customers to the next step in the process, such as creating an account, watching help materials, getting started using the app, or receiving push notifications. When paired with a push notification, sending another onboarding-related message via a different channel, such as in-app messaging, has been shown to increase customer retention by 130%.

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