sms api | Vectramind Technologies Official Blog

Mobile communication has been and will be playing an integral part for the effective functioning of businesses, regardless of scale and domain. Many of the companies are strongly of the view that through the strategic and efficient usage of mobile communications, their productivity has grown to a considerable extent. Through this highly efficient platform, you can talk, send messages, send audio and video content, thereby helping businesses in improving their revenues, reducing their cost and lastly saving time and improving their communication channels.

Most of the organizations around the globe are happy about the fact that they have considered mobile marketing as one of their marketing tools. This platform has also reaped benefits in the form of revenues and improved communication both within the business among various staff members, and with their clients as well.

The number of Smartphone users will rise from 55% in 2016 all the way upto 76% in 2020. The numbers clearly show that organizations should gear up to strategically implement mobile communication activities into their core business areas, for gradual progression.

Source

Lessening the communication gap: Businesses may be spread across various geographical areas, or might be having branches in a single city. In certain scenarios, organizations can span across countries as well. Whatever the scenario might be, through a proper mobile communication strategy, there can be a smooth flow of communication between employees, regardless of the place they are in. Whether it is a text message, video or talking directly through a mobile phone, the various levels of management, can function smoothly as all their communication related aspects can function smoothly, and so the overall efficiency of an organization as a whole can be maximized.

Another highpoint about mobile communications was the improved levels in employee engagement. There was a study done by a leading firm to understand as to how mobile communication can improvise the revenues of a general store. The study found some astonishing results, and that was with efficient mobile communications, there was higher employee engagement, which in turn improved the store’s performance. This means that for every percentage point boost in employee engagement, these independent general store’s saw an increase of $100,000 in operating income annually. This clearly shows that the ROI can be way too good using this particular medium.

Source

Improved business operations: The mobile revolution has made businesses to function even faster, thereby saving time and cost. Every organization focuses on the cost factor, and the mobile communication platform has not only proved to be cost-effective time and again, but also has contributed greatly in optimizing the business operations.

Personal tone:Through the mobile marketing platform, you ensure that you send text messages to every customer of yours, which will have a personal tone, as you will have to address every customer personally. So, you treat your customers in a more dearly manner, which will sooner or later strengthen your relationship with your customers and thereby improve your customer base.

There are over a trillion SMSes that are being sent on a yearly basis. Around 95% customers open their text within three minutes of receiving the SMS. When it comes to phone calls and emails the respond rate is just 14% and 20% respectively. This itself shows the power of Mobile marketing.

Mobile and Website are closely interlinked: As per a research, around 60% of the web traffic comes through a mobile phone or smartphone. This means that 60% of smartphone users go through a particular website through their mobile device.

Source

A Valuable marketing tool: For example, say beacons are being positioned in stores. Through mobile devices, Bluetooth is used in order to offer personalized discounts (beacons) to the mobile phones of customers.
One of the main aims of retailers is to know their customers well. Through the Bluetooth strategy, they are in a position to track customer movements and understand as to what are those products that they are buying on a continual basis. This will in turn help retailers to market even better, and position their products according to customer tastes and likes.

5 best practices for sending corporate and enterprise mobile messaging

Limit the number of messages :Pinging your users’ home screens several times a day (or even week) is a recipe for getting deleted. Vary where users see your messages – as a push notification, in-app notification,

Send exciting content. Send different types of content. Seems obvious, but if you always send images with a link, surprise users with a video or an emoticon message to increase impressions. If you know your users’ names, address your messages directly to them! Localize. Customize message copy and content to fit users’ locations and languages. Global fitness program Les Mills, for example, tailors specific messaging for its large German user base.

Enable Hyper-targeting: Pair your app with iBeacon and use geo fences to increase conversions at a specific moment. .iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013.Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth low energy (BLE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets, and other devices to perform actions when in close proximity to an iBeacon. However for this to work you need to install either an app like shopkick( geo local hyper targeting) and have your location and Bluetooth turned on to receive notifications

Schedule your messaging by time zone: Ensure you send your message at a particular time which makes sense to the vast majority of consumers. No one likes to be woken up by a push notification at 3:00AM!

Frequency and cadence:Find your messaging sweet spot. Experiment with messaging frequency (how often) and cadence (when) to determine what drives the most response from your audience. Automate your messaging frequency Use automation to trigger messages to users when they meet certain criteria, for example, sending a message to someone saying “you haven’t opened app in 10 days.” will be pleasant surprise for your consumers.
Relevant content : Users are interested in finding out unknown and interesting facts about your product. Brands need to work with your content and marketing teams to set up content niches links so you can drive users to your most coveted content through messages. With deep links, you can send users directly to flash deals or showcase new app features

Create rapport with new onboarding customers: When welcoming new app users or website visitors, use in-app messages to convert customers to the next step in the process, such as creating an account, watching help materials, getting started using the app, or receiving push notifications. When paired with a push notification, sending another onboarding-related message via a different channel, such as in-app messaging, has been shown to increase customer retention by 130%.

There is not a speck of doubt that A2P Messaging is going to be profitable for those companies who are interested to use this lucrative platform optimally.

Following are some of the hard core reasons as to why companies are eager to capitalize upon A2P Messaging:

1. The power of 2-factor SMS authentication: companies are worried about the issues specifically pertaining to the breach of data, which is linked with user information and data security. To solve this sensitive issue, companies are looking forward to implement A2P messaging aggressively, as it is synced up with 2-factor SMS authentication. This will help companies to easily share notifications, login information, password reset etc., and that too in a secure environment.

2. How A2P messaging is changing traditional known marketing channels across Industries:

· Retail – Retailers can leverage upon A2P messaging platform by offering numerous services to their customers, such as event notifications, coupon discounts, launch details of new product, product recalls in a rather easy manner.
· Finance – Financial companies can optimally use A2P messaging platform in order to send billing information, payment notifications, transaction alerts to their respective customers in an easy and secure manner.
· Travel – When it comes to the travel industry, companies can capitalize upon this platform by sending booking information, check-in information, flight delays, cancellations, so that the customers can stay updated and informed.

Apart from the above mentioned three industries, there are other industries such as healthcare, education, aviation etc., wherein A2P messaging plays a pivotal role.

The risk of grey route traffic is another reason why companies are leaning towards this platform, which also is cost-effective at the same time.

What has Internet of Things (IoT) got to do with A2P Messaging?
Both IoT and A2P Messaging are going to impact a massive number of customers worldwide, in terms of customer interaction and engagement. SMS traffic is actually going to exceed around 2 trillion messages in the year 2017. The simple reason for the huge growth of SMS marketing is that it can be used for a number of productive purposes such as campaign management, promotions, SMS authentication, events details, notifications, reminders etc.,.

When it comes to Internet of Things, the global market for IoT would be worth approximately $124 billion by the year 2021. What’s more interesting is that by 2020, there will be 26 connected objects for every human being on earth.
The reason why integrating A2P messaging with Internet of Things would be rewarding is because A2P SMS is already using its platform to connect customers with factual data from connected devices and other online applications.

Following are some of the factors (in line with sending notifications and alerts), wherein you will get to know as to how SMS plays a vital role in ascertaining as to how IoT devices communicate:

1. SMS Triggers: If there are certain important events that have to be triggered with immediate effect, then SMS triggers are used. For example, if suppose a company’s inventory is found out to be less than the required limit, then is where SMS is triggered, wherein new orders are initiated.

2. Data Centralization: In here, real-time data is being gathered from a multitude of devices and then being sent via A2P SMS to a centralized data center, thereby allowing for flawless collection of data. This will in turn help for smooth operation of all devices.

3. Resource Deployment: the connected devices can easily monitor resources and thereby communicate requests to confirm that critical levels are maintained what industry the enterprise is being involved into.

The above factors clearly explain as to why integrating A2P SMS with IoT can be really beneficial for organizations, who are in the process of communicating with a huge number of customers. With proper integration, critical devices can be optimally connected, thereby saving both the time and cost of an organization.

The above data clearly suggests that the mobile messaging revolution is clearly here to stay. Companies and brands are increasingly realizing that this platform provides them a very cost-effective marketing channel which helps in optimizing their ROI apart from ensuring constant customer engagement. It also fosters loyalty and a customer base that is increasingly set to soar.

Category: sms api

Search

Recent Posts

Categories