Mobile communication has been and will be playing an integral part for the effective functioning of businesses, regardless of scale and domain. Many of the companies are strongly of the view that through the strategic and efficient usage of mobile communications, their productivity has grown to a considerable extent. Through this highly efficient platform, you can talk, send messages, send audio and video content, thereby helping businesses in improving their revenues, reducing their cost and lastly saving time and improving their communication channels.
Most of the organizations around the globe are happy about the fact that they have considered mobile marketing as one of their marketing tools. This platform has also reaped benefits in the form of revenues and improved communication both within the business among various staff members, and with their clients as well.
The number of Smartphone users will rise from 55% in 2016 all the way upto 76% in 2020. The numbers clearly show that organizations should gear up to strategically implement mobile communication activities into their core business areas, for gradual progression.
Lessening the communication gap: Businesses may be spread across various geographical areas, or might be having branches in a single city. In certain scenarios, organizations can span across countries as well. Whatever the scenario might be, through a proper mobile communication strategy, there can be a smooth flow of communication between employees, regardless of the place they are in. Whether it is a text message, video or talking directly through a mobile phone, the various levels of management, can function smoothly as all their communication related aspects can function smoothly, and so the overall efficiency of an organization as a whole can be maximized.
Another highpoint about mobile communications was the improved levels in employee engagement. There was a study done by a leading firm to understand as to how mobile communication can improvise the revenues of a general store. The study found some astonishing results, and that was with efficient mobile communications, there was higher employee engagement, which in turn improved the store’s performance. This means that for every percentage point boost in employee engagement, these independent general store’s saw an increase of $100,000 in operating income annually. This clearly shows that the ROI can be way too good using this particular medium.
Improved business operations: The mobile revolution has made businesses to function even faster, thereby saving time and cost. Every organization focuses on the cost factor, and the mobile communication platform has not only proved to be cost-effective time and again, but also has contributed greatly in optimizing the business operations.
Personal tone:Through the mobile marketing platform, you ensure that you send text messages to every customer of yours, which will have a personal tone, as you will have to address every customer personally. So, you treat your customers in a more dearly manner, which will sooner or later strengthen your relationship with your customers and thereby improve your customer base.
There are over a trillion SMSes that are being sent on a yearly basis. Around 95% customers open their text within three minutes of receiving the SMS. When it comes to phone calls and emails the respond rate is just 14% and 20% respectively. This itself shows the power of Mobile marketing.
Mobile and Website are closely interlinked: As per a research, around 60% of the web traffic comes through a mobile phone or smartphone. This means that 60% of smartphone users go through a particular website through their mobile device.
A Valuable marketing tool: For example, say beacons are being positioned in stores. Through mobile devices, Bluetooth is used in order to offer personalized discounts (beacons) to the mobile phones of customers.
One of the main aims of retailers is to know their customers well. Through the Bluetooth strategy, they are in a position to track customer movements and understand as to what are those products that they are buying on a continual basis. This will in turn help retailers to market even better, and position their products according to customer tastes and likes.
