use of bulk sms in the fitness and wellness industry

The Health and Fitness industry is slowly and steadily creating a huge market place for itself around the globe. As of today, more and more people are becoming health conscious and hence are daily investing some amount of time in fitness centers, most commonly known as gyms, health clubs and aerobic centers. Keeping the above things into perspective, there is no doubt that the health and fitness domain are eventually making it big, in terms of earning revenues. In certain urban cities, there are personal fitness trainers available, who charge a mind blowing fee, and people are ready to shell out the money.

Fitness centers are steadily using the medium of mobile messaging, and through this traditional platform are trying to reach out to a massive number of customers. A real-time case scenario will help you understand how well the outcome can be with the effective use of mobile messaging. There was a health club in a metropolitan city. Though this club had all the facilities available in line with health and fitness, the number of customers who’ve registered were way too less. A leading mobile messaging company approached the health club and asked them to give mobile messaging a try. The owner of the health club agreed. Localities of that particular city were targeted and messages with free registration and free trial membership as text were sent. The response was huge, and so the customers wanted to join this particular health club.

How can Fitness centers get the maximum out of Mobile messaging?

1. Send workout schedules: You can send text messages informing your existing and new customers about the upcoming workout schedule date, and also tell a little bit about the new coach. This might create interest in customers and they might want to show up.

2. Timely Updates: SMS alerts can be sent to customers in case of a Zumba instructor (or) fitness coach being late for that day (or) might be taking a leave for some reason. This will help build trust between the fitness center and the customers.

3. Health and fitness tips: Providing health tips in the form of text to your customer base is a great way to build relationship and also engage your customers. Customers will not only be able to gain knowledge, but would also be happy with the fitness center’s efforts. Similarly, motivational text could also be sent to customers, so that it sorts of pushes them mentally to come and do a workout at the gym. According to a study conducted by Daily Mail, most of the customers who take the membership for gym, doesn’t visit the gym after a few months. This has resulted to a wastage of around 37 million pounds per year of the total membership amount.

4. Promoting new offers (or) services (or) both: If your fitness center is coming out with some new offers or services for the benefit of customers, It would be great to use mobile messaging in order to let your existing and new customers know about the new services. For example, if a customer registers himself for a membership at XYZ fitness center before such and such date, they would outright get 50% discount plus certain services would be offered for free of cost for the next six months.

5. Reminders: Timely reminders regarding fee due dates can be sent to those customers who have not yet paid some (or) full amount of the membership fee. Also, reminders can also be sent in scenarios where a customer’s membership is going to expire, and if they want to continue with the fitness center then they have to renew their membership.