Transportation and Logistics Industry are known to provide a myriad of services. Being one of the oldest industries, from the past many years, the methods of handling the management of Logistics has changed to some extent for good. Of the few marketing tactics involved in transportation and logistics industry, mobile messaging is one of the potent marketing tool that is being consistently used by this particular industry. This is simply because the results in terms of increased revenues over a period of time and enhanced customer relationship as well as customer engagement has been noticed.
Transportation and Logistics organizations mainly work for suppliers and vendors, and hence it is the responsibility of logistics firms to showcase the highlights of mobile messaging to their respective suppliers and vendors. If a proven and reliable mobile messaging based activity is being explained to key suppliers, then not only mobile messaging can be effectively utilized, but also the overall communication between suppliers, logistics staff members and end-users can be streamlined in a proper manner.
With the proper usage of mobile messaging, logistics firms can have complete control on the management. The key technical members of the particular logistics company can activate and deactivate users and monitor the entire messaging activities capably. There are a few ways as to how mobile messaging can be optimally used in Logistics. For example, there is a major traffic jam in a particular city where around ten consignments have to be delivered to the receiving parties, then the concerned team can send a SMS to these particular parties and inform them about the possible delay.
Delivery of goods requires a proper transportation strategy. Mobile messaging can be used as a cost-effective communication tool wherein the drivers and employees of the logistics companies can constantly interact without any hassle whatsoever. This improves the overall efficiency of the transportation activities, and if by chance any alerts (or) notifications have to be exchanged, then they (employees, drivers and contractors) can easily do so with the medium of text messaging.
Four key benefits of using Mobile messaging in transportation and Logistics Industry:
1. Manage your entire operations effectively: You can integrate SMS into your key systems and so improve the operational efficiency. For better operations you can even send messages to your customers informing them well in advance about inventory shortages, reschedule of transportation, consignment delays etc.
2. Proper scheduling of your business activities: Through text messaging platform, schedule deliveries, new shipment tenders and other relevant activities can be easily communicated. The staff members can get regular updates about changes in shift timings through mobile messaging platform, so that they can accommodate themselves. With the help of two-way SMS, jobs can be assigned (through text messaging) to drivers wherein once they accept the job they have to reply back through a text message itself.
3. Maintain harmonious relationships with customers: You can send relevant updates, order delivery status and timely delivery notifications to your customer base. You can even encourage customers to make timely payments through SMS billing reminders option.
4. SMS alerts: In Logistics sector, there is a great deal of stress on ‘timely deliveries’ as all the shipment from the supplier to the end user has to be delivered on time. But still, there might be many hurdles in between such as a major traffic jam, wherein the delivery can be postponed (or) a customer who is going to receive the order is out of office. In this case, timely SMS has to be sent to the delivery in-charge so that they can know about the changes and further do it as per the customer service representative’s instruction.
One of the key staff members in Logistics are undoubtedly drivers. A proper communication strategy has to be set in place, in order to update drivers on any issues. SMS alerts and notifications can be sent to drivers’ mobile phone as and when required. On the contrary, drivers on their convenience can respond.
