5 best practices for sending corporate and enterprise mobile messaging
Limit the number of messages :Pinging your users’ home screens several times a day (or even week) is a recipe for getting deleted. Vary where users see your messages – as a push notification, in-app notification,
Send exciting content. Send different types of content. Seems obvious, but if you always send images with a link, surprise users with a video or an emoticon message to increase impressions. If you know your users’ names, address your messages directly to them! Localize. Customize message copy and content to fit users’ locations and languages. Global fitness program Les Mills, for example, tailors specific messaging for its large German user base.
Enable Hyper-targeting: Pair your app with iBeacon and use geo fences to increase conversions at a specific moment. .iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013.Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth low energy (BLE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets, and other devices to perform actions when in close proximity to an iBeacon. However for this to work you need to install either an app like shopkick( geo local hyper targeting) and have your location and Bluetooth turned on to receive notifications
Schedule your messaging by time zone: Ensure you send your message at a particular time which makes sense to the vast majority of consumers. No one likes to be woken up by a push notification at 3:00AM!
Frequency and cadence:Find your messaging sweet spot. Experiment with messaging frequency (how often) and cadence (when) to determine what drives the most response from your audience. Automate your messaging frequency Use automation to trigger messages to users when they meet certain criteria, for example, sending a message to someone saying “you haven’t opened app in 10 days.” will be pleasant surprise for your consumers.
Relevant content : Users are interested in finding out unknown and interesting facts about your product. Brands need to work with your content and marketing teams to set up content niches links so you can drive users to your most coveted content through messages. With deep links, you can send users directly to flash deals or showcase new app features
Create rapport with new onboarding customers: When welcoming new app users or website visitors, use in-app messages to convert customers to the next step in the process, such as creating an account, watching help materials, getting started using the app, or receiving push notifications. When paired with a push notification, sending another onboarding-related message via a different channel, such as in-app messaging, has been shown to increase customer retention by 130%.
