Mobile Messaging | Vectramind Technologies Official Blog

5 best practices for sending corporate and enterprise mobile messaging

Limit the number of messages :Pinging your users’ home screens several times a day (or even week) is a recipe for getting deleted. Vary where users see your messages – as a push notification, in-app notification,

Send exciting content. Send different types of content. Seems obvious, but if you always send images with a link, surprise users with a video or an emoticon message to increase impressions. If you know your users’ names, address your messages directly to them! Localize. Customize message copy and content to fit users’ locations and languages. Global fitness program Les Mills, for example, tailors specific messaging for its large German user base.

Enable Hyper-targeting: Pair your app with iBeacon and use geo fences to increase conversions at a specific moment. .iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013.Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth low energy (BLE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets, and other devices to perform actions when in close proximity to an iBeacon. However for this to work you need to install either an app like shopkick( geo local hyper targeting) and have your location and Bluetooth turned on to receive notifications

Schedule your messaging by time zone: Ensure you send your message at a particular time which makes sense to the vast majority of consumers. No one likes to be woken up by a push notification at 3:00AM!

Frequency and cadence:Find your messaging sweet spot. Experiment with messaging frequency (how often) and cadence (when) to determine what drives the most response from your audience. Automate your messaging frequency Use automation to trigger messages to users when they meet certain criteria, for example, sending a message to someone saying “you haven’t opened app in 10 days.” will be pleasant surprise for your consumers.
Relevant content : Users are interested in finding out unknown and interesting facts about your product. Brands need to work with your content and marketing teams to set up content niches links so you can drive users to your most coveted content through messages. With deep links, you can send users directly to flash deals or showcase new app features

Create rapport with new onboarding customers: When welcoming new app users or website visitors, use in-app messages to convert customers to the next step in the process, such as creating an account, watching help materials, getting started using the app, or receiving push notifications. When paired with a push notification, sending another onboarding-related message via a different channel, such as in-app messaging, has been shown to increase customer retention by 130%.

There is not a speck of doubt that A2P Messaging is going to be profitable for those companies who are interested to use this lucrative platform optimally.

Following are some of the hard core reasons as to why companies are eager to capitalize upon A2P Messaging:

1. The power of 2-factor SMS authentication: companies are worried about the issues specifically pertaining to the breach of data, which is linked with user information and data security. To solve this sensitive issue, companies are looking forward to implement A2P messaging aggressively, as it is synced up with 2-factor SMS authentication. This will help companies to easily share notifications, login information, password reset etc., and that too in a secure environment.

2. How A2P messaging is changing traditional known marketing channels across Industries:

· Retail – Retailers can leverage upon A2P messaging platform by offering numerous services to their customers, such as event notifications, coupon discounts, launch details of new product, product recalls in a rather easy manner.
· Finance – Financial companies can optimally use A2P messaging platform in order to send billing information, payment notifications, transaction alerts to their respective customers in an easy and secure manner.
· Travel – When it comes to the travel industry, companies can capitalize upon this platform by sending booking information, check-in information, flight delays, cancellations, so that the customers can stay updated and informed.

Apart from the above mentioned three industries, there are other industries such as healthcare, education, aviation etc., wherein A2P messaging plays a pivotal role.

The risk of grey route traffic is another reason why companies are leaning towards this platform, which also is cost-effective at the same time.

What has Internet of Things (IoT) got to do with A2P Messaging?
Both IoT and A2P Messaging are going to impact a massive number of customers worldwide, in terms of customer interaction and engagement. SMS traffic is actually going to exceed around 2 trillion messages in the year 2017. The simple reason for the huge growth of SMS marketing is that it can be used for a number of productive purposes such as campaign management, promotions, SMS authentication, events details, notifications, reminders etc.,.

When it comes to Internet of Things, the global market for IoT would be worth approximately $124 billion by the year 2021. What’s more interesting is that by 2020, there will be 26 connected objects for every human being on earth.
The reason why integrating A2P messaging with Internet of Things would be rewarding is because A2P SMS is already using its platform to connect customers with factual data from connected devices and other online applications.

Following are some of the factors (in line with sending notifications and alerts), wherein you will get to know as to how SMS plays a vital role in ascertaining as to how IoT devices communicate:

1. SMS Triggers: If there are certain important events that have to be triggered with immediate effect, then SMS triggers are used. For example, if suppose a company’s inventory is found out to be less than the required limit, then is where SMS is triggered, wherein new orders are initiated.

2. Data Centralization: In here, real-time data is being gathered from a multitude of devices and then being sent via A2P SMS to a centralized data center, thereby allowing for flawless collection of data. This will in turn help for smooth operation of all devices.

3. Resource Deployment: the connected devices can easily monitor resources and thereby communicate requests to confirm that critical levels are maintained what industry the enterprise is being involved into.

The above factors clearly explain as to why integrating A2P SMS with IoT can be really beneficial for organizations, who are in the process of communicating with a huge number of customers. With proper integration, critical devices can be optimally connected, thereby saving both the time and cost of an organization.

The above data clearly suggests that the mobile messaging revolution is clearly here to stay. Companies and brands are increasingly realizing that this platform provides them a very cost-effective marketing channel which helps in optimizing their ROI apart from ensuring constant customer engagement. It also fosters loyalty and a customer base that is increasingly set to soar.

Healthcare organizations deals with enormous amount of data and patient details.These data are of enormous size and extremely sensitive, and hospitals and healthcare providers are bound by patient confidentiality clause. Healthcare providers process sensitive data, including protected health information (PHI), every day. They are required by law through HIPAA (Health Insurance Portability and Accountability Act) to take every precaution to protect this data. As more of thiscommunication goes mobile, it is critical that healthcare providers maintain
the levels of privacy that patients have come to expect and the government requires.

A recent study found that inefficient communication triples patient admission time and doubles emergency response time. HIPAA compliant messaging allows all healthcare providers to quickly communicate critical information with each other without taking them away from the task at hand. A recent data show that nurses spend up to an hour per day searching for doctors in a hospital, time that should and could be better spent on patients.

HOW VECTRAMIND HELPS YOU CIRCUMVENT THIS PROBLEM FOR HEALTHCARE PROVIDERS

1)A secure mobile enterprise texting system like Vectramind’s” Synapse ” makes that possible by connecting nurses and doctors through an efficient and compliant communication network.

2)vectramind secure messaging solution can also increase efficiency and productivity rates within an organization. Working in real time with messaging confirmation signals can help to reduce unnecessary phone calls.

3)Choosing vectramind as your preferred healthcare Mobile Messaging Partner will allow you a robust dashboard and analytics which can help you

a)Know exactly who has viewed each message and file to keep pertinent information from falling through the cracks
b)Reach out to more patients, staff and partners in real time with our secure SMS communications.
c)Get the assurance you need in time-sensitive situations by requesting direct confirmation on messages sent
d)Distribute files to individuals, groups, and departments instantly and skip the hassle of FTP, fax, or courier delay
e)Solve workflow inefficiencies and speed up delivery of patient care with instant communication from anywhere
f)Share latest patient information, synced across all devices.
g)Enable secure text messaging from any healthcare interface regardless of data standard or protocol.
h)Quickly search for the right staff across roles and departments to arrange for the most timely patient care
i)Connect the main office with mobile and remote staff at all times

Explore the possibilities of messaging in just 2 simple steps here.Register and get started with Vectramind’s Award Winning Healthcare Messaging Platform, the platform of choice on Middle East

Sign Up here and get $2 welcome credit, no credit card required Grab your API credentials and start testing Build your cloud communications solution

Category: Mobile Messaging

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